5 Essential Tips For Aspiring Commercial Videographers

Commercial Videographers

No matter the quality of the equipment, videos can appear unprofessional if their technique is flawed. Use your camera correctly and create a professional aesthetic to rival experienced Commercial videographers. Start by learning the compositional techniques used in cinematic videography, similar to photography compositional principles, such as headhunting – placing your subject’s head in the center of the frame, motor zooming, rooting and snapshotting.

Backup Data

Data backups are an integral component of cyber hygiene, so much so that an entire day has been dedicated to them: World Backup Day. But data backup should be part of everyday cyber hygiene practice rather than something done once annually. If you want to become a top commercial videographers, you will need a secure system to store and back up your work.

This could involve either internal, external, or cloud solutions and should also be flexible enough to grow with their workload. Storage workflow should be user-friendly and allow for quick access when necessary. In an ideal scenario, there should be both full and differential data backups on multiple physical locations; full backups provide a complete copy of all stored information, while differentials only save changes made since the last backup.

Having these three separate copies provides ultimate protection should something go wrong with one backup location; additionally, it can act as an effective disaster recovery plan which must be tested frequently.

Creative Preparation

Mastering commercial videography to become a top commercial videographers requires technical expertise, perseverance, and creativity – observe other videographers’ works, listen to music that inspires you, or simply go for a walk in nature if possible. Preparing to shoot can also include creating a storyboard before filming that allows you to visualize what the final product should look like and saves both time and effort in editing, giving rise to professional-looking videos.

One of the best videography tips is to utilize natural lighting whenever possible; this will add a more cinematic quality to your images. Another approach would be shooting during the golden hour when the sun has set and produces soft, warm light. Audio quality is paramount in video production; voice clarity can make or break a video. Invest in an external microphone and test it before shooting begins.

Incorporating storytelling techniques will set your videos apart from competitors; create an eye-catching premise while building viewer emotions to help ensure your message will stick in their long-term memories.

What Exactly Does The Client Want?

Commercial videography requires understanding what your clients want. However, this can be challenging since many businesses struggle with expressing their goals through videos. Attracting the right crew is also paramount, whether hiring a director of photography, sound recordist, gaffer for lighting purposes, editor, animator or visual effects artist – or more, depending on your type of project.

Selecting an effective crew can make or break your final product. Pacing should also be given careful thought. With audiences’ attention spans becoming ever shorter, you must capture and retain their interest quickly if you want your film to succeed. That may require “killing your darlings” by cutting certain content from the final cut.

Consider how your client wants to measure success when producing video for them, such as viewing counts, click-through rates on landing pages, sales or donations. This can inform the overall vision and help shape it to meet client objectives; for instance, creating testimonial videos for marketing might involve using teasers on social media to garner interest for full videos.

Location Scouting

One of the key components of video production is selecting locations that align perfectly with the script and director’s vision. A location scout will work their magic by reading over script pages and visiting potential filming spots to ensure they fit the overall tone and individual scene needs – an arduous task that could prove detrimental if left unattended. Finding potential locations can be done by searching real estate listings and joining local filmmaking groups to gather advice.

A good scout will also carefully scour listings in search of homes resembling what the character lives in, taking note of any ambient noise issues or factors which might inhibit shooting. Before filming in any location, always scout it when you plan to shoot there. Even the most picturesque locations may be compromised by noise from trains at any moment – and you should plan for this possibility when scouting locations.


Videographers must keep many considerations in mind when creating videos. First and foremost, they need to have a solid vision of how their final product will appear before beginning filming – this will prevent unnecessary errors that make their work look amateurish.

Position and angle can help define a shot’s composition effectively; changing these factors can have dramatic effects. For instance, placing the subject’s head slightly higher (not directly in the center) gives them more visual breathing space while making them seem less staged.

Many videographers use solid-coloured backgrounds like walls, bedsheets or coloured paper backdrops to keep the focus on their subject and remove distractions such as walls. This technique also makes lighting the scene simpler. Finally, plan and capture plenty of B-roll footage so your editor has more options when creating the final video.


For aspiring commercial videographers, success hinges on mastering essential techniques. They should learn compositional principles akin to photography, ensuring professional aesthetics. Data backup is crucial, requiring secure and flexible storage solutions. Creativity plays a significant role, with storyboard creation, natural lighting, and audio quality being key factors.

Understanding client objectives, assembling the right crew, and considering pacing is vital for success. Additionally, location scouting ensures that chosen settings align with the script and director’s vision. Maintaining a clear vision, adjusting composition, and capturing ample B-roll footage are further strategies for producing high-quality videos.