Tips For Building An Omnichannel E-Commerce Strategy


In 2022 the E-commerce industry has expanded to trillions. 

with a $ 5.5 trillion market globally and it’s expected that the global e-commerce market will grow to $6.3 trillion in 2023.

With so many businesses now running in Ecommerce it becomes very difficult to set apart from your competitor.

And also unlike in the past, today’s customer behavior has changed. In Today’s time 

Shoppers bounce to different channels before making the final buy.

Thus, there is a rapid change in customer purchase patterns and in response to this, businesses should follow a customer-centric omnichannel marketing strategy.

What Is Omni-Channel Marketing?

Omnichannel is a buzzing word nowadays in the e-commerce industry,

So what actually Omnichannel marketing refers to,

Omnichannel in a nutshell is an eCommerce marketing practice where the marketing campaign is done using all types of channels, platforms, or devices.

In a classic sense, it’s a multi-channel e-commerce strategy that allows shoppers to purchase through multiple channels offering an integrated and streamlined experience to customers.

No wonder that omnichannel is one of the rising stars of modern marketing. Below is the certain strategy that helps your business to streamline your customer experience and improve your customer interactions.

Tips For Building An Omni-Channel E-commerce Strategy

1. Track Your Customer Journey

As you build your omnichannel marketing campaign the foremost thing is to map your customer’s journey.

Understanding customer behavior and studying the customer journey is the important aspect of omnichannel marketing strategy as this is a road map to understanding the customer decisions making process.

 Below are the questions you need to ask while tracing your customer journey 

  • When and where are these purchases made ( store or online)
  • What kind of products are in demand
  • How payments are made card, cash, or online 
  • Know your best-selling products
  • Which product is best in which area 

Thus by paying close attention to customers’ journeys you can create a customer-centric marketing strategy.

2. Focus On Personalization

Around 78% of consumers like to make purchases again from brands that are personalized.

Personalization is key in today’s era, it helps organizations retain customers, build trust among the audience and help in building connections with consumers.

Today’s consumers want attention they want to see the products as per their taste, the products that they frequently buy, they expect messages and emails containing offers that are relevant to them.

Below are some strategies that businesses can incorporate to personalize their customer service.

  • Personalized emails, messages, push notifications 
  • Sending auto.aged messages of greeting on their special occasions like birthdays and anniversary 
  • Offering cross-seeing suggestions to each customer depending on their preferences.
  • Ensuring that every customer receives a response quickly within 24 hrs 

Thus the math is simple for a loyal customer base you need to deepen your customer relationship with help of personalization.

3. Built A Brand Voice

Businesses need to be heard to establish a strong relationship with their target audience.

For this, it is necessary to have a brand voice 

What is Brand voice?

The brand is the reflection of your company’s value.  It is a defined tone, and style language that specifies your company. 

It helps businesses to stand out and enables your target audience to recognize you.

Apple, McDonald, Nike, etc are some companies that are instantly recognized due to their brand voice.

Hence one of the important omnichannel strategies is to build a unique brand voice.

4. Make Your Site Mobile Friendly 

As per the latest report in 2022, 60.66% of online traffic comes from mobile phones, and as per HubSpot, 59% of the audience agreed that being able to shop on mobile plays an important role in deciding which brand or retailer to buy.

This straightly means that mobile is important in framing an omnichannel strategy.

Mobile Apps

The first and foremost thing for an Ecommerce strategy is to have mobile apps for your business.

As per the stats above having a mobile app is inevitable, as it helps customers to buy any products at any place and time as this device is always in the hand of your target audience.

Mobile Friendly Content

This means that whatever digital content is being prepared must be mobile-friendly and should look great on smartphones you can consider Shopify Ecommerce Development themes that are mobile optimized.

Optimizing Your Site

Yes, another step is to make your website mobile friendly, improving your product page description, titles, etc convenient for mobile search.

5. Segment Your Audience 

Segmenting your consumers is important for a fruitful marketing strategy. With help of the segmentation, you will be able to deliver to your target audience conveniently.

You can segment your audience into smaller gaps that have the same traits that include 

  • Demographics
  • Shopping patterns 
  • Favorite channels 
  • Favorite products 
  • Spending etc

Segmentation helps you to generate a tailored personalized message, this message increases the chances of conversations.

6. Customer-Centric Approach

In an omnichannel marketing strategy, customers should be the focal point.

The marketing strategy should be such that it should absorb customer-centric views from top to bottom.

For eg – The Shopify ecommerce development platform is a complete package that can help your business with ecommerce development solutions.

Knowing your customers, their pain points, needs, etc should be given first preference.

For this, you should implement strong CRM software that can help you to develop relationships with your customer.

7. Testing

Post preparing an omnichannel marketing strategy always do AB testing.

This will help you to know what’s working and what’s not . Based on this result you can make necessary changes and can then accelerate your marketing game.

Thus coming to testing and analyzing will help to optimize your marketing campaign, improve your customer experience, and help in maintaining a standard of excellence.

8. Usage Of  Social Media

The power of social media is commendable as you get to reach a large number of people.

With more than 3 billion people around the world using social media every month marketers must not miss out on the chance of marketing on these social media platforms.

Social media adverts are the winning components of omnichannel marketing strategy as they help you to attract your target customers in less time and at less cost.

Not only this, social media helps you to create brand awareness, attract an audience through your brand story, help to build a relationship with your target consumers, and in the end help to increase your overall ROI.

Wrapping Up

E-commerce strategies are the gold standard for running a business in today’s digital environment.

Agreed that implementing a value-added omnichannel E-Commerce strategy can be challenging.

But it is one of the best ways to ensure Excellent customer service, superior user experience and improved customer retention, and increased traffic.

We at silent infotech help your business in implementing the above strategy by building a scalable, flawless, and user-friendly revenue-generating Shopify store from scratch.