Swift’s Reputation Era Outfits : Fashion Forward

Reputation Era Outfits

Taylor Swift’s “reputation” era, spanning 2017 to 2018, was a pivotal point in her career. The album and its subsequent visuals painted a complex portrait, blending themes of media scrutiny, self-discovery, and reclaiming power. Let’s delve into the fascinating world of reputation era outfits, from their symbolism to their lasting impact on fashion and music.

From Dark Pop to Glimmering Glamour: Evolving Styles

The era began with a stark shift from the pastel hues of “1989.” The infamous black snake imagery set the tone, with the “Look What You Made Me Do” music video showcasing a fierce Taylor in a black latex catsuit, a potent symbol of rebellion against negative narratives.

This dark, edgy aesthetic continued with leather bomber jackets, ripped denim, and choker necklaces, reflecting a defiant attitude towards public perception. But “reputation” wasn’t solely defined by darkness. Glimmers of vulnerability emerged in softer textures and brighter colors.

The “Delicate” music video featured a mesmerizing dress adorned with glittering stars, representing a yearning for emotional connection. The “End Game” video saw a playful return to 80s-inspired neon, hinting at a lighter side beneath the tough exterior.

Beyond Music Videos: The Red Carpet and Live Performances

The era’s fashion extended beyond music videos. Red carpets witnessed a parade of daring looks, from the sleek, sequined gown at the 2017 Met Gala to the ruffled, embellished dress at the 2018 Grammy Awards. These red carpet moments embodied confidence and glamour, showcasing Taylor’s evolving sense of self.

Live performances were another platform for showcasing the era’s fashion. The “reputation Stadium Tour” saw an array of custom-designed costumes, from the intricate, jewel-encrusted bodysuits to the powerful leather jackets. These costumes weren’t mere adornments; they were extensions of the era’s narrative, adding depth and dimension to the live experience.

Iconic Outfits from Reputation Era 

The “Reputation” era was a turning point for Taylor Swift’s music and image, and her fashion choices reflected that. She traded in her country music sweethearts for an edgy, darker aesthetic that embodied the album’s themes of self-discovery, defiance, and revenge. Here are some of the most iconic outfits from that era.

The “Look What You Made Me Do” Music Video:

Black and White Striped Crop Top and Skirt

This outfit, paired with a red lip and Smokey eye, became synonymous with the “Reputation” era. It was both classic and edgy, representing Taylor’s transition from her country music roots.

Sequined Bodysuit and Shorts

This sparkling look was perfect for the high-energy dance routine in the music video. It showed off Taylor’s confidence and her willingness to embrace a more daring style.

The “Reputation” Stadium Tour

Sequined Hoodie and Over-the-Knee Boots

This comfortable yet cool outfit was a staple of the tour. The sequined hoodie added a touch of glam, while the over-the-knee boots gave it an edgy vibe.

Red Draped Gown and Serpent Jewellery

This show-stopping gown was worn for the “Look What You Made Me Do” performance. The dramatic draping and bold red color made it unforgettable, while the serpent jewellery added a touch of danger.

Rainbow Sequin Dress and Boots

This playful look was a departure from the rest of the tour’s dark aesthetic. The bright colors and sequins were a fun and unexpected touch.

Other Notable Looks

The album photoshoot

Taylor wore a variety of edgy and glamorous looks for the album photoshoot, including a distressed sweatshirt, a camo jacket, and a black and white striped turtleneck.

The Grammy Awards

Taylor arrived at the Grammy Awards in a stunning black and silver gown that was both elegant and edgy. These are just a few of the many iconic outfits from Taylor Swift‘s “Reputation” era. Her fashion choices during this time were bold, daring, and perfectly reflected the album’s themes.

Deconstructing the Narrative: Symbolism and Inspiration

The reputation era outfits weren’t just aesthetically pleasing; they were steeped in symbolism. The snake motif represented transformation and shedding old skins, while the glittery stars symbolized hope and resilience. The use of leather and latex conveyed strength and defiance, while the softer textures hinted at vulnerability.

These symbols resonated deeply with fans, adding layers of meaning to the era’s narrative. The era’s fashion also drew inspiration from various sources. The edgy looks were reminiscent of punk rock and gothic aesthetics, while the glamorous moments channelled Hollywood icons like Marlene Dietrich and Audrey Hepburn. This blend of influences created a unique visual identity that resonated with a diverse audience.

Beyond Fashion: The Legacy of the “Reputation” Era

The impact of the reputation era outfits extends beyond fashion. They served as a powerful statement of self-ownership, encouraging fans to embrace their own narratives and challenge negative perceptions. The era’s message of resilience and self-discovery resonated deeply, particularly among young women navigating societal pressures and personal challenges.

Furthermore, the era’s fashion choices pushed boundaries and challenged traditional notions of femininity. The mix of dark and glamorous elements redefined what it meant to be a pop star, allowing Taylor to express herself authentically and inspire others to do the same.


Delving into the world of reputation era outfits is like uncovering a multifaceted story. From the symbolism woven into each garment to the message of self-empowerment conveyed through fashion choices, these outfits transcended mere aesthetics.

They were integral to the era’s narrative, leaving a lasting impact on fashion, music, and pop culture. Even today, the “reputation” era outfits continue to inspire and empower, serving as a reminder of the transformative power of self-expression and the enduring influence of Taylor Swift’s artistry.