Liver King, a popular social media influencer who advocates for eating raw liver, has amassed an impressive net worth of $10 million. But did you know that his wealth isn’t just from eating raw meat? In this article, we’ll discuss Liver King net worth, how he earned it, and what we can learn from his career and journey to success. We’ll also explore the value of his businesses, real estate investments, and endorsements. Stay tuned as we share everything you need to know about Liver King net worth.
Liver King: A Notable Influencer in Bodybuilding and Wellness
Liver King, also known as Brian Johnson, is a popular influencer in the fields of bodybuilding and wellness. He has gained recognition for his unique dietary approach, which includes consuming raw meat and promoting a primitive lifestyle. Liver King’s wealth primarily stems from investments in ancestral health brands and supplement startups, as well as real estate ventures.
As of 2023, Liver King’s reported net worth is slightly above $10 million. However, considering that he fully owns his properties and with a fair evaluation of his businesses, his estimated illiquid net worth approaches $12 million. Furthermore, Liver King has disclosed that his wellness enterprises, combined with his personal brand, generate an annual revenue of $100 million.
Early Life and Background
Brian Johnson, who would later be known as Liver King, was born on April 7, 1977, in San Antonio, Texas. Limited information is available regarding his childhood, except for the unfortunate fact that he faced severe bullying during his time in school. Later on, Johnson pursued higher education and attended Texas Tech University, where he studied biochemistry and obtained his bachelor’s degree in applied science in 2000. After completing his studies at Texas Tech University, Johnson took a different path from his initial plan of attending medical school. Instead, he found employment in a pharmaceutical company.
While he had always been passionate about fitness and frequented the gym, his work in the pharmaceutical field provided him with a higher income that enabled him to pursue more costly sports activities, like snowboarding. Interestingly, it was during one of these snowboarding adventures that Johnson met his future partner, Barbara, who would later become the Liver Queen. However, all of this occurred before he embarked upon his Instagram journey as the Liver King.
Liver King’s Path to Financial Success
Following their marriage, Liver King, along with his wife Liver Queen Barbara Johnson, ventured into the field of dentistry by establishing a comprehensive dentistry practice. Over time, they made the decision to sell this successful dental business. With the profits from their venture, the Johnsons transitioned into the realm of nutritional supplements and embraced a career in influencing. During this phase, Barbara played a pivotal role in supporting Brian’s commitment to an ancestral lifestyle, which became a driving force in Liver King’s journey as a prominent, muscular influencer.
Barbara, being a dentist, played a crucial role in the success of their dentistry clinic. Initially, the clinic started as a boutique dental service, but Liver King progressively expanded its offerings to include orthodontics and other dental treatments. In 2010, after making an initial investment of $500,000, equally split between them, they eventually sold Dentiq Dentistry for an undisclosed sum. Liver King’s enterprises are founded upon the principles of “Ancestral Living,” which emphasizes adopting a lifestyle inspired by our early ancestors. This holistic approach encompasses a paleo diet, consisting of raw meat, bone marrow, and animal liver, as well as pushing the limits of the human body to achieve optimal performance.
Liver King’s Thriving Business Ventures
Liver King is not only known for his advocacy of raw liver consumption but also for his thriving business ventures. He currently owns three companies: Ancestral Supplements, Heart & Soil, and The Fittest. Ancestral Supplements, in collaboration with Bear Grylls, offers a variety of supplements made from dried animal organs like grass-fed beef liver, bone, marrow, and thyroid. Heart & Soil focuses on goal-specific supplements, addressing areas such as weight loss, exercise performance, hormone production, sexual health, skin health, and digestion.
The Fittest specializes in protein shake blends containing ingredients like grass-fed liver, heart, bone, and kidney. These successful businesses play a significant role in Liver King’s estimated net worth of around $12 million in 2022. According to Liver King himself during a podcast interview, the combined revenue from his companies reaches an astounding $100 million annually. Liver King net worth is the result of his entrepreneurial skills and the popularity of his ventures, solidifying his place among the millionaires.
Liver King’s Additional Companies
Liver King’s various businesses include Heart and Soil, The Fittest, and Medicine Man plant company. Heart and Soil focuses on weight loss supplements and brings in around $5 million in revenue. The Fittest specializes in strength supplements but makes less than $5 million.
Medicine Man is a supplement made from mushrooms and is a joint venture with Mark Vorderbruggen. In its first year, it generated approximately $1 million in revenue. Liver King’s stake in these companies is probably smaller compared to Ancestral, so the value of his ownership is significantly lower.
Liver King’s Earnings and Social Media Impact
Liver King’s annual earnings are approximately $4 million. At the age of 21, he was already earning $100K per year from pharmaceutical sales. By the time he turned 25, he had ventured into a business that generated $5.2 million annually, although it’s not clear if this was profit or total revenue. While his social media presence contributes to his income and net worth, it is mostly used to promote his main businesses.
On his YouTube channel, Liver King has 283K subscribers, and typically, YouTube channels earn around $3 to $5 per 1,000 views. Assuming the midpoint of $4, Liver King has earned a minimum of $160K from YouTube ad revenue alone, which is a decent amount but only a small portion of his overall wealth. Currently, his TikTok account seems to be the social media platform where he earns the most money. With over 4.7 million followers with 90.3 M likes, he can generate significant income through sponsorships and brand deals. His Instagram account has 1.9 M followers.
Liver King’s Property Holdings
Liver King and his family live in a big house in Austin, Texas. The house is like a Spanish-style mansion and it has a lot of space, about 8,300 square feet. Other houses in the area are worth about $7 million, but we don’t know if Liver King owns this house or how much he paid for it. Inside the house, there is a pool, a sauna, and a steam shower, which are really nice things to have. From looking at the house, it seems like Liver King’s mansion is not as fancy as the $7 million houses.
It’s more like the ones that are worth around $4 million. So we can guess that his house is worth about $4 million. Liver King also has a ranch in Austin where he takes care of cows and hens. There is also a pool and a pond on the ranch. The ranch is on a big piece of land, maybe around six to ten acres. In this area, each acre of land can cost between $500,000 and $1 million. So we can guess that the value of Liver King’s ranch is about $1 million. With the nice things in his house, like the sauna, steam room, and pool, in addition to the ranch, the total value is about $1 million.
Liver King’s Confession: Steroid Use Revealed
Liver King recently made a confession on his YouTube channel, in a video titled “Liver King Confession… I Lied.” He shared that he had struggled with severe self-esteem issues, which led him to use steroids and other substances to enhance his physique. These revelations came to light after leaked emails exposed that Liver King had been using approximately $11,000 worth of the growth hormone Omnitrope each month, as reported by fitness and self-improvement YouTuber More Plates More Dates.
Previously, Liver King had denied using steroids, as he was worried about the potential damage it could cause to his brand. With a substantial following of around five million on TikTok, Instagram, and YouTube, his reputation for living an ancestral lifestyle is now at risk. The impact of this revelation on Liver King net worth remains uncertain.
Bottom Line
Liver King, also known as Brian Johnson, has amassed an impressive net worth of $10 million through his successful businesses in the fields of bodybuilding and wellness. Despite recent revelations of steroid use, Liver King’s brand and reputation as a social media influencer may still impact his overall net worth in the future.