LinkedIn has emerged as the fastest-growing platform for businesses and recruiters seeking to hire skilled professionals across various industries. According to a recent survey by social shepherd, 67% of recruiters have reported that professionals sourced through LinkedIn exhibit higher quality performance and skills.
Following the same survey, around 72% of recruiters leverage LinkedIn to hire professional candidates. They analyzed that candidates hired from this platform tend to be more skilled than professionals sourced from other platforms. So, when it comes to finding Salesforce developers, this platform offers abundant opportunities. It empowers recruiters to connect with potential candidates possessing the technical expertise and experience you seek.
In this blog we will walk you step-by-step on leveraging LinkedIn effectively to discover and engage with top-notch Salesforce developers. Let’s get started.
Step 1: Optimize Your LinkedIn Profile
Before looking for a Salesforce developer, ensure your LinkedIn profile is up-to-date and professionally appealing. A well-optimized profile helps establish your credibility and gain traction with potential candidates.
When optimizing your LinkedIn profile, don’t forget to highlight your company’s achievements, work culture, client testimonials, and any partnership you have with recognized brands. In addition, to ensure the right optimization of your profile, provide all the relevant keywords that are placed correctly to improve your profile discoverability.
Step 2: Define Your Ideal Salesforce Developer Profile
When posting a job on LinkedIn, have the right candidate profile in mind and clearly outline the skills, experience, and qualifications you are seeking in the Salesforce developer. Meanwhile, do not forget to consider factors such as certifications, industry experience, proficiency with programming languages, unique benefits you offer to your employees, and any cloud specific Salesforce expertise (like sales cloud, service cloud, marketing cloud, etc.).
Having an ideal picture of the right candidate can help you streamline your search process and facilitate the selection of the most suitable candidate for your business needs.
Step 3: Utilize Advanced Search Filters
LinkedIn capabilities never leave a stone unturned to amaze you with its staggering features. The advanced search filter is like a goldmine for recruiters seeking top Salesforce talent for their organization.
In the LinkedIn search bar, enter relevant keywords such as “Salesforce developer” or “Salesforce Administrator.” Click the “all filter” options to narrow your search results.
A quick tip: To refine your search results, use filters such as location, years of experience, industry, and specific Salesforce certifications. By applying all these filters, you’ll get only relevant results. So, it would be easy for you to shortlist candidates as you have to evaluate only a few of them.
Step 4: Join Salesforce And Developer Groups
As you know, LinkedIn is a widely used platform, offering a vast array of professional groups dedicated to Salesforce products and professionals.
What should you do? Join these groups to gain insights into the latest trends, engage with potential candidates, and promote job openings.
Moreover, you can find a Salesforce developer by proactively engaging in conversations, contributing insightful content, and fostering connections with individuals who possess the desired skills you are seeking.
Step 5: Post Job Openings And Engage With Candidates
Healthy work culture and flexible work environment are often enough to gain traction for potential customers. So, when creating job postings on the LinkedIn platform, highlight the company culture and the exciting opportunities you offer to Salesforce developers.
Make the work culture most appealing so that the candidate cannot stop themselves from applying. It’s the best practice to encourage candidates to use it by mentioning clear instructions in your posts.
In creating appealing job descriptions and engaging Salesforce developers, don’t forget to respond promptly and professionally when candidates engage with your posts or send connection requests.
Step 6: Leverage LinkedIn’s Referral Network
Referrals help find the right talent and cut down company costs that should be invested in organizing job fairs for conducting walk-in interviews. Additionally, it often leads to high-quality candidates pre-vetted by someone you trust.
So, by seeking help from your existing network on LinkedIn, you can hire Salesforce developers effortlessly. With your connection’s help, you can get good recommendations of potential candidates. The process should be faster or 2X multiplied when your connections share job openings within their networks.
Step 7: Engage With Passive Candidates
Some of the best Salesforce developers may not actively be seeking new opportunities or they may already have multiple offers on hand. Expand your search by reaching out to potential candidates who meet your criteria, even if they are not currently looking for job opportunities.
This would be possible when you tailor your message the right way, showing what benefits, exciting challenges, and opportunities for growth your company will offer them.
LinkedIn is an exceptional platform for finding a Salesforce developer who can significantly impact your business. By optimizing your profile, defining your ideal candidate, using advanced search filters, and actively engaging with candidates, you’ll maximize your chances of connecting with top-notch talent.
Leverage LinkedIn’s networking potential and you’ll soon be well on your way to building a team of proficient Salesforce developers to drive your organization’s success.