It doesn’t matter whether you have just launched your business or you have been running your business for a while; you need SEO and effective SEO strategies to make your business grow in 2024. Without further ado, let us jump straight to the list of effective SEO strategies for this year.
Leverage AI Content
If you want to succeed at SEO in 2024, you will want to leverage AI content – but you will want to do it the right way. This year, Google will be answering questions with AI at the top of SERPs, which is also known as Search Generative Experience or Google SGE.
The question is that if internet users are getting their answers from AI, then why would they click on your website, and if they don’t click on your website, then how will you boost your website traffic? Now, here is the thing: Google is highly committed to using AI content, which is why Google is left with no choice but to legalize AI for webmasters.
Google focuses on “helpful content created for people,” which is why you can leverage and boost your content. Now, you have the ability to print websites by simply pressing the button, which will allow you to hit topical authority at a higher speed.
So, if your objective is to achieve topical authority, you will want to have a strategy in place, so that you know what exactly to write. You might want to look at it in terms of creating a topical map, which includes scraping keywords from the following:
- Google’s NLP API
- People Also Ask
- Related Searches
- Ahrefs Questions Report
This way, you can generate tons of keywords to write about, which you can then categorize into various articles. Once you have generated content, you will want to make a few tweaks so that your content can make it past Google’s helpful content update guidelines.
Make Sure to Establish Information Gain
Now, when it comes to effective content as an effective SEO strategies, you will want to ensure that you add unique information, perspective, and personal experience to your content. You will want to double-check the content and ensure that it ticks all the boxes of Google’s helpful content guidelines.
If you are brand new to SEO, you might want to get an seo (search engine optimization) expert witness on board, as the SEO expert witness can effectively guide you on how the various SEO tactics are used to communicate to Google.
You will want to ensure that the content provides additional value to the readers and that it is original. You will want to ensure that the content is sprinkled with useful information that gives value to your readers.
Backlinks Still Matter
In 2023, Google came up with a statement about backlinks no longer being part of the top three ranking factors. Now, here is the thing: if you google any keyword, you will see a list of sites with high domain authority and in most cases, none of the sites are topical authorities but are only ranking because of their links.
So, in 2024, if you want to take things to the next level, you will want to focus on the right types of links. When inserting links, you will want to ensure that a certain percentage of these links are from Digital PR, HARO links, guest posts, link insertion, business directories, and link exchanges.
Indexation
Another great SEO strategies for 2024 is indexation. If your website is not indexed in the search engines, no one will find it. You will want to ensure that all the pages of your website are properly indexed. You will want to check your Google Search Console to ensure that your website doesn’t have any indexation issues.
Indexing reports provide the opportunity to view your pages and assess over time the number of indexed or non-indexed pages. Additionally, you can analyze why certain pages remain unindexed.
This aspect will give you some of the next steps regarding what you need to fix to ensure that your website pages are properly indexed. You also have the option of viewing your video page report, and you can submit your site maps as well. If you want to remove any URLs, you can add them to the removals report.
Boost User Experience
You will want to focus on building a website with good UI/ UX. You will want to build a website that people enjoy being on. Ideally, your website should have large, legible fonts, and it should load fast. If the users have to wait a few seconds longer to see your website, they will abruptly move on to another website.
No one likes to wait, especially in the digital landscape. Make sure that your website doesn’t have many ads as well as unobtrusive popups. More importantly, make sure to check your Google Console Report to see how Google rates the experience of your website.