OpenCart store owners are making great efforts to gain maximum product visibility to boost their sales and conversions. The OpenCart multi-vendor module allows store owners to turn their stores into a full-fledged marketplace by adding as many product categories as possible to multiple channels.
Online retailers that opt for OpenCart development consider multichannel selling right from the beginning. Additionally, multichannel selling is projected to be the future of the eCommerce industry and will gain much hype in the coming time. You must leverage OpenCart’s multichannel capabilities to extend your reach, bring more traffic to your OpenCart store, and tempt visitors to stay loyal to your brand. This post will discuss some critical aspects of OpenCart’s multichannel selling benefits that you can leverage to gain maximum profitability.
One of the primary reasons why multichannel selling is soon going to be the next big thing is changing consumers’ expectations. To get the most desirable outcome, OpenCart store owners must understand what it is like to sell on multiple channels and how it affects a customer’s journey.
Social media channels are becoming a preferred way to choose products for an online purchase, and people tend to explore more new products and concepts on these channels. Facebook, Pinterest, and Instagram allow online retailers to tag their products while channels like Tik-Tok and Twitter feature some most prominent channels that are known well for customer interactions.
With OpenCart, you get multiple options to increase brand awareness and your store’s conversions. It lets you customize shopping experiences with relevant content and resolve users’ queries promptly.
By adding the extensions mentioned below to your OpenCart store, you can gain maximum product visibility across multiple channels and witness skyrocketing figures in your conversions.
This connector supports top-notch API technology to integrate your OpenCart store with Akeneo Product Information Management (PIM). It is a one-stop platform to collect, control, and manage your product information. By using this extension, OpenCart store owners can easily manage ample products along with creating a product catalog and allocate it across different channels.
You must create an API key in the Akeneo panel and connect it to the Akeneo connector configuration in your OpenCart admin panel. This module supports OpenCart store owners to fetch Akeneo data including attributes, categories, configurable products, and media files to get them imported to their OpenCart store.
It offers SaaS-based helpdesk solutions for OpenCart store owners to deliver exceptional customer service. The multichannel support and third-party integrations offered by UVDesk help you track customer issues and facilitate the support team to resolve customers’ queries on time.
It allows only registered users to create a ticket from the front end and the reply can be sent either using your store’s back end or through your UVDesk dashboard. Now you can distribute these tickets to various groups, teams, and agents to deliver a prompt response to any user’s query. Your OpenCart store’s admin can easily integrate UVDesk with the help of an access token and the company’s domain name. All customers’ conversations and files are recorded so that you can quickly view them and respond to them accordingly.
eBay does not require any introduction, and by integrating the OpenCart eBay connector, you can import ample products, categories, and images to your OpenCart store from eBay. Using this connector, online retailers can easily add, edit, and manage multiple eBay accounts to track products, categories, and orders along with additional information on exported products.
You can easily track products based on their colors, sizes, names, prices, descriptions, quantities, and variations. When your exported products get unlisted on eBay, you can simply create a new list or relist those products on your OpenCart store. You can also add additional information for exported products including eBay specifications, conditions, tax, shipping, return policy, dispatch time, and other listing details.
This extension allows OpenCart store owners to integrate an Amazon store with their OpenCart stores. Just like the eBay connector, you can easily import products, orders, and customers from the Amazon store to your OpenCart store and vice versa (export products from OpenCart to Amazon). The extension offers real-time updates for synchronized products’ prices and quantities on the Amazon store.
Modern-day consumers are getting much more inclined toward the concept of multichannel shopping. Third-party sellers on Amazon and eBay are getting good responses from online shoppers because of the trust factor that people have in these brands. Hence, you must strategically plan to leverage the fullest capabilities of your OpenCart store and add the above-mentioned extensions to enhance profitability and brand value.
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