Your website is the face of your online business. If you miss out on a few basic things, then it might actually affect your online presence. Our web design company in Bangalore has built many websites that help improve online businesses.
Some of the website designing facts you can do it yourself (DIY) and help your business to grow are:
An Engaging Above The Fold:
An above the fold for website is the first glimpse that the visitor sees even before the page becomes responsive to scroll. This section of your website can contain attention-grabbing content. You can also add a call-to-action (CTA) button for redirecting your customers to the product or service you are offering.
When your visitor reaches your website, the first thing that gives them an impression of your website is the content above the fold of your website.
It comprises background videos with audio, images, or just colors. It should engage with the users, that is all. You can also add a CTA which describes what people can do next on your website.
Introduce the Product/Service You’re Offering
When the visitor scrolls, the next thing they would want to see is what you are about to offer to them. This will help the visitor understand more about the products/services.
Nice content here can help your visitor become your customer. And that is only because of your content. A nice content would highlight the issues and project how the product/service will resolve them.
This can register in the visitor’s mind that your product has a solution for one of their problems.
Tell Them Who You Are
The major part of your website is having an “About Us” included. The main reason for it is when your potential customer is checking out your website, after 2-3 clicks they would want to know more about your business.
They would want to know who you are, what made you start this business, where is your physical presence and many more. The presence of this section will only help to share your business’s personality with your website visitors.
You can introduce this section by using many other phrases such as “Our Team”, “Who We Are”, or any other creative phrases, but make sure it does not become difficult to understand that the section is about your business.
Use Icons Wherever Necessary
Instead of sticking to just images, you can start using icons to explain things. It can support making your website visitors understand what you have mentioned in the text form.
The icon helps to attract the attention of the people viewing your content. It also helps to save up space that bigger images would cover.
When using icons, one should be very careful. The reason is that the usage of icons is not as easy as it looks. If you’re thinking of using icons to explain anything, then you should make sure it is like what it has to depict.
Your icons should be more explanatory as the viewer gets a glimpse. Add details, but not too much that makes it difficult to understand.
Everyone needs one and should have a contact us page. There is an immense advantage with the presence of this page on your website. This way, you have a page that addresses the grievances faced by your customers.
The presence of a contact us page would help your potential customer clear out their confusion by directly contacting you. This way you are helping the potential customer to clear up their confusion and then make a conversion.
You should also know that a contact us page acts as a call to action as well. Many web designers around the world would recommend you give the utmost care.
Some of the best things to implement here would be to stick to asking for limited information from the inquirer. Also, include as many ways for your stranded customer to reach out to you. Some of the best things to implement here would be to stick to asking for limited information from the inquirer. Also, include as many ways for your stranded customer to reach out to you.
Some of the best things to implement here would be to stick to asking for limited information from the inquirer. Also, include as many possible ways for your stranded customer to reach out to you.
Some of the best things to implement here would be to stick to asking for limited information from the inquirer. Always include as many possible ways for your stranded customer to reach out to you.
Header and Footer
Make sure you are wisely using the header and footer space for your business. Do not stuff in unnecessary information in these sections.
The header is the section that contains your business or brand logo, followed by the navigational links. This is all that your header should serve. Your header should be the linking section that helps the visitor view all the web pages on your website.
The footer is the section that shows the sitemap of your website. You can add quick links that take the visitor across your website. The footer can also include the addresses of your brick-and-mortar store.
This way, the visitors to your website are viewing without being stuck or lost.
Mixture of Multimedia
What makes your website more interactive is the multimedia. Any form of multimedia only helps your website become more engaging.
Most people scroll more than read what is displayed on their screen. So having multimedia that support the text is one of the best ways to engage with your visitors. You can use images, videos, icons, GIFS, animations, etc., and make way for a better user experience.
Give your website a mixture of all multimedia available and make it more engaging.