Social Commerce Strategy: Ideas and Benefits For Brands in 2023

social commerce

As the number of active social media users is growing. Brands have started using platforms like Instagram, Facebook, and Linkedin to promote and sell their products and services.

People are spending a lot of time on social media; social commerce has become the market breakout trend for e-commerce. 

There are multiple ways in which brands are using these platforms ranging from using branded hashtags. For user-generated content on both websites and different social media platforms to provide services like, in-app purchases that enable social shopping for customers.

Continue reading to find out more about social commerce strategy.

Benefits Of Social Commerce Strategy

Reach Your Target Audience 

When your existing customers share posts related to your products, you get introduced to the people following them.

You reach your target audience with targeted advertisements, which wouldn’t have been easy otherwise.

This makes for a strong and affordable acquisition strategy. 

Engage With Your Customers

The benefit of social commerce is that you can easily engage with your customers.

Strategies like branded hashtags, user-generated content, and embedding social feeds on websites have proven effective engagement tools to bring your brand under the spotlight.

As you encourage your customers to talk about your brand, you increase traffic.

Encouraging Repetitive Purchases 

With the help of social commerce strategies, you have built a network of engaged customers who follow you and your updates. 

These customers become your loyal customers, and they are more likely to come back to purchase your products. 

Having already experienced your good services in the past, they are inclined towards your brand and feel tempted to try your new products. 

In-app Purchase Facility

To increase your customer’s purchase frequency, tools like in-app purchases can greatly benefit as they make the process easy.

After looking at the real-life experience and easy payment option, the potential customer is more likely to make the purchase.

Now that you have understood the benefits, let’s see some ideas for a successful social commerce strategy.

Ideas For A Successful Social Commerce Strategy

Choosing Social Media Platforms Strategically

As far as your target audience is concerned, you must be on the social media platforms that have the right audience for your product. This strategy helps you ensure that you are making the most of your time and efforts.

The average Facebook user is 40.5 years old, whereas more than half of the global Instagram population is 34 years or younger. 

Such differences make it necessary for you to identify who your target audience is and where you can find them. 

Good Customer Service Is Your Key To More Engagement

Rather than filling out the customer services form available on websites, customers find it easier to send you a message on Instagram, Facebook, or any other platform, for any queries regarding your product or brand.

When you offer the consumer a good customer service experience on social media platforms, with friendly and informative responses, you develop brand trust among your followers and attract new customers.

Quality Content Is Important

Provide your audience with some quality content that doesn’t just give educational information but is also relatable enough to be engaged.  

Make the customer shopping experience fun by sharing high-resolution pictures, creating attractive templates, or using witty quotes that go with your brand theme. 

One of the most effective ways to create engaging content that captures people’s attention is using good storytelling. Storytelling techniques can be used to create powerful and emotional connections with an audience. The key is to grab their attention from the beginning and keep them engaged throughout.

Whether it’s through vivid descriptions, relatable anecdotes, or powerful metaphors, storytelling can make content more memorable and impactful. Improving storytelling skills doesn’t have to be difficult, there are plenty of resources available, from online courses to books and workshops, that can help hone your skills.

Check here for corporate storytelling workshops that help to master the art of storytelling, and create content that resonates with your audience, keeps them coming back for more, and ultimately drives your business forward.

The visitor will spend more time exploring and sharing your feed among their followers, which will increase the traffic to your social media page.

Identify The Influencers For Your Brand

Connecting with the influencers is the most common marketing strategy. But identifying the right influencers which are suitable for your brand is crucial.

Each influencer has their own set of following depending on the kind of content they produce.

For example, if you are a skincare brand, you must connect with influencers who constantly post about their skincare routines.

Their followers look up to them for skincare brand suggestions; when they post about your products, you will eventually gain new customers.

The Power of Analytics

Social media trends keep changing, and it gets difficult for you to understand what will work with your target audience and what will not.

Social media analytics will provide you with some really helpful insights which will make you understand if your social commerce strategy is working or it needs to be adjusted.

You can also check out which posts are doing better than others. You will understand what your audience expects from you, and you can post more of that to create engagement. 

Over to you

Social commerce marketing helps you in every step for a successful business. The flexibility and diversity on social media can bring benefits, as every brand has its unique voice. 

Every brand needs different things to work. Strategize as per your product and the target audience. 

Incorporate the above ideas into your social media strategy, and you’ll maximize your chances as a successful social commerce brand.