With more than 200 million active users, it is more than clear the power that Instagram has as a social platform, especially for small businesses to grow on Instagram. However, the fact that Instagram has enormous potential does not mean that taking advantage of it is something simple, especially if we talk about interactions or things Getting Instagram Likes Uk. But there are still some things you can do to take full advantage of the potential that the platform offers for your business. But before continuing, we remind you that you will have a wide variety of services.
The reason why Instagram has become one of the main social platforms is quite easy to understand, with millions of users it has become a great window for businesses, companies and accounts of all kinds to promote their products and services; especially considering that this generation spends most of their time on social networks like Facebook, Twitter and Instagram, of course. Next we will talk a little about what you can do to get your business’s grow on Instagram account off the ground.
Create attractive content for the audience you want to attract
Understanding what it is that attracts new followers and potential customers is key. If you do not know this, the right thing to do is research, you can even take a look at what your competition is doing and the results they are obtaining to have a clearer idea of the content you can offer to increase the engagement of your account. But you must bear in mind that it is not about copying its content, but using it as a reference to know what it is that can attract the followers you want.
If you are still not clear about what to post you can try the following:
Selfies of your employees and behind-the-scenes videos.
Offer a preview of your best products.
Inspirational phrases and some allusive images to your blog or website.
Use your bio strategically
Despite its potential for business, Instagram is still a casual social network and the biography is essential in this regard. When writing it, try not to make a business manifesto, but rather to do something casual and attractive to your followers but still representative of your business and the products or services you offer. Take into account the characteristics of your audience: age, demographics and different aspects that will shape the language you use on your social channels. You can even add emojies, spaces, and other tricks to increase the readability and appeal of your bio.
Although it is important that your bio is creative, it is important not to leave out vital information about your business. Keep in mind that clarity should take precedence, even above creativity.
High quality photos
It is no coincidence that the most popular brands use professional photos in their Instagram feed. Running a small business may not have the budget to hire a photographer or buy professional cameras, but this is no reason to neglect the quality of your publications. Take into account the following tips when taking pictures with your mobile:
Take advantage of natural light. Mid-day light is perfect for outdoor photos. If you are indoors, try taking photos with the window open.
Avoid the front camera. The rear camera of your mobile offers better resolution for photos and videos.
Avoid native Instagram filters. Although Instagram filters are a good alternative, they won’t make your photos stand out if there are thousands of posts using the same filter. Download an application to edit your photos and give it a more professional look to make them stand out.
Take a look at our site for some tips to help you improve the quality of your photos.
Get familiar with hashtags
By using hashtags you will be making your posts appear in search results for particular keywords, which is why they are a key aspect of your account’s visibility. Think about which are the popular and relevant hashtags for your account and use them in your photos or videos.
There are different tools like Hashtagify that will help you determine which are the most relevant hashtags based on your account, your content, and the audience you want to attract. You can combine different hashtags to evaluate which ones work best, but you should be careful not to overdo the number of hashtags in each post. Usually more than hashtags can make your posts spam.
Host an Instagram Contest
If there’s one universal thing, it’s this: People love free stuff! And you can take advantage of this to make a contest that will help you grow within the platform. Applying this strategy will not only increase the engagement and reach of your publications, but it will help you attract potential customers. There are many ways to host Instagram contests, but you should always do it to get the most out of the benefits of this strategy.
Create custom hashtags for your contests, this way it will be easier for people to find and participate in your dynamics.
Partner with other companies and influencers to attract more people and perhaps offer a more substantial prize.
Contests based on “Follow us and win a free product” have become hackneyed. Try to be original.