The direct mail marketing is a kind of conventional method that involve the sending of promotional documents, catalogues of products, newsletter including new offers and deals about a business to people by mail so as to generate sales. Over many years, the method as well as other conventional methods of marketing got sidestepped by the innovation and creative digital marketing options that promised better and improved results. Since the aim of marketing is to generate sales and boost revenue, the direct mail marketing still does it on a good proportion and with the proven records and results from works done by Michael Telvi, it is believed that much more businesses can succeed in driving sales upwards with the same method.
Michael Telvi is a sales executive at United Envelop printing and manufacturing company and he has made a good name as someone that made us all realise how effective direct mail marketing is even at a time we all neglected it for vitality of digital world.
As a expert and sales executive, Michael Telvi helped businesses to get good results with direct mail marketing and he did not just send these mails. He understood that he must send direct mails following a pattern that will aid its marketing and make the recipients take action. In this article, you will learn.
How Michael Telvi send direct mails that works and help get sales and increase revenue.
Perfect Targeting
One of the most important aspect of direct mail marketing is targeting. You must be able to plan well about the audience that best suits the product you sell or services you render. The demographic information of the people in a particular area will make you arrive at a good decision about which area to send mails to. You can always do a good research using USPS courier website to target people perfectly.
Flawless Content
The content of any mail is very important and crucial to how effective it is towards making sales. The recipient of the mail must be able to relate well with your mail to take actions that will result to sales for the business. Starting from the envelop you use to send the mail, it must be attractive while the main mail must be colourful, captivating and contain words that make the reader want to take action immediately. The required details like business address, services rendered or product being sold must be included in the mail to easily douse any enquiry or doubt in the mind of the reader.
Offers and Promotions
You can pull over people that read your mail through the use of bonus, discount deals and offers. This will certainly attract and make respond to your mail fast and effectively. The direct mails must also be tracked through the courier service so as to ensure all are delivered and received by the recipients.