No business in Australia can afford to ignore the fact that customers are becoming more environmentally aware and so they will make purchasing decisions based on that. The earth seems to be in real trouble right now and we all notice the increases in temperature year-on-year that is making it a little bit more uncomfortable to live in this great country of ours.
We are experiencing very different weather phenomena that can be quite damaging to our environment and really does turn our lives upside down. Customers are now using their heads to decide whether or not they want to spend their hard-earned money was a business that doesn’t seem to be taking steps to protect their environment and to reduce their overall carbon footprint.
If you own your own business or you are thinking of starting one-off, you can’t afford to ignore this customer sentiment because you do so at your peril. You need to start making better decisions when it comes to environmental awareness and trying to make your business a much greener one than it currently is. You can take small steps by investing in eco-friendly shipping labels and then go from there.
Nobody expects you to change overnight but you do need to be going in the right direction when it comes to being kinder to this planet and trying to impress Mother Nature. There are a number of things that you could be doing to point your business in the right direction when it comes to your responsibilities regarding the environment and the following are just some of those.
Always try to recycle
It can be tempting just to discard things and put them out to be taken to the local landfill site but there are the things that you can do like contacting a recycling plant who will do the right thing and try to reuse any items that you throw away.
When it comes to machinery and equipment that you use, rather than just throwing it away and replacing it with a brand new piece of machinery, why don’t you try to see if repairing it would be more cost-effective and kinder to the earth?
Engage with your customers
It is always good to know what your customer base is thinking about because you don’t want to upset them so that they take their business elsewhere. Everybody knows that it takes a lot more time and effort including money to get customers back who were previously with you.
Talk to your customers and ask what it is that your business needs to do to impress them and to allow them to have faith in the fact that you are doing your bit for the local environment and beyond.
Always think about your carbon footprint
It is a common expression that the only thing that we should leave behind, are our footprints and that is excellent advice. You need to start making better decisions when it comes to the wholesaler or supplier that you use for your goods and you need to look into their background to make sure that they are being more environmentally responsible.
By taking your business elsewhere if they are not trying to become greener, you are also letting them know that what they’re doing is unacceptable and they need to change also. Hopefully, this will start some kind of domino effect throughout the industry.
Start up new relationships
Once you have done your homework and essential research, you will know about the other businesses that are being environmentally responsible and so these are the people that you need to be doing business with as well.
There are many businesses all across Australia who are trying to reduce their carbon footprint every single day and if you team up with these particular business enterprises then this will definitely be good for your brand and will improve your business image.
Educate your staff
Many people know what is environmentally friendly and what isn’t but sometimes they need a gentle reminder about what it is that they need to be doing every single day. You as the owner of the business have some power over the people that work for you and so you can change their minds and you can encourage them to be more responsible when it comes to the planet that we live on.
These are just some things that you can put into place to make your business a greener one and to take you down the road that leads you to a more environmentally aware business. You will also be rewarded by new customers buying from you once they begin to hear what it is that you have put into place to reduce your overall carbon footprint.