For local businesses, standing out from the competition is vital in order to stay top-of-mind with customers and keep sales numbers up. Many franchises have taken the initiative and implemented innovative marketing tactics to increase their visibility and boost their bottom line. So what are some of these tactics, and how can you use them for your franchise? Let’s take a look.
Create Unique Content
One way to make your franchise stand out is by creating unique content that showcases your brand’s personality. You can do this by creating interesting blog posts or podcasts, or by offering exclusive coupons or discounts through social media channels. Unique content helps potential customers get to know you better, which will help them feel more comfortable when it comes time to do business with you. This type of content also helps build trust between you and your customers, which is essential for developing long-term relationships.
Social Media Platforms
Social media platforms like Facebook, Instagram, Twitter, and YouTube are great ways to reach new customers and engage existing ones. Use these channels to post interesting photos, share relevant news stories, or promote special offers that will attract attention from potential customers in your area. Be sure to respond quickly when customers comment on or ask questions about your posts – this will show them that you truly care about providing a great customer experience. Additionally, be sure to share customer reviews – positive ones especially – so that other potential customers can read about the quality of service they can expect from you!
Reach Out To Local Influencers
Another great way to bring attention to your Franchise Digital Marketing is through influencer marketing. Reach out to local bloggers or social media stars who have a large following in the area where your franchise is located. Offer them an incentive such as free products or services in exchange for a review or mention on their page; this will bring exposure for your brand while also building relationships with influential people who could potentially become loyal customers down the road!
Advertising on Local Platforms
In Franchise Digital Marketing looking to increase their visibility in a local area, advertising on platforms that focus on local news or events is a great way to do so. For example, sponsoring podcasts that talk about topics relevant to your product or service will give you access to a larger audience in your area who may not otherwise have come across your business. Similarly, offering discounts for locals during special times of the year (such as holidays) can draw the attention of potential customers who may be interested in taking advantage of these deals. Additionally, advertising on popular websites like Yelp can be beneficial as well; this will make sure that people searching for businesses like yours are directed toward your franchise’s page first!
Create your Google Business Listing
Creating a free Google business listing is an essential step for any business that wants to be found online. It’s one of the easiest and most cost-effective ways to get your business listed on Google, which can lead to increased visibility and more potential customers. Let’s take a look at what it takes to create a free Google business listing for your company.
The first step in creating your listing is signing up for a Google My Business account. Once you sign in, you’ll be asked to create or claim your business. If it doesn’t already exist, you’ll need to enter some basic information about your business such as the name, address, phone number, website URL, category (e.g., restaurant), and hours of operation. Then click “Continue” and you’re done!
Verifying Your Listing
Once you’ve created your listing, the next step is verification. This process can take anywhere from several days to several weeks depending on how quickly you complete the verification steps. The first step is typically sending a postcard with a unique code in it directly to the address of your business; once you receive this code and enter it into your account, then your listing is officially verified!
Managing Your Listing
After verifying your listing, you’ll be able to edit the information associated with it such as adding photos or updating hours of operation. You can also respond directly to customer reviews that are posted about your business on its listing page—this helps show customers that their feedback matters and encourages them to leave more detailed reviews in the future. Additionally, you can set up automated messages so customers know when their orders have been shipped or when their appointment times are approaching!
By leveraging innovative franchise digital marketing tactics such as creating unique content, utilizing social media platforms, and reaching out to local influencers, franchises can set themselves apart from the competition while also boosting their bottom line. Taking the initiative to implement some of these strategies could be just what’s needed for local businesses looking for ways to increase their visibility and make a splash in their industry!